Accordingtothereport, "2021GlobalLightingLEDandLEDLightingMarketOutlook-2H21," publishedbyTrendForce, theLEDlightingmarketsizeinChinawillsurgeby8.9% a $ 5.75billionin2021mainlybecauseofvariousgovernmentsupportpoliciesandinvestmentdividendsderivedfrominfrastructureconstruction.Recently, theChinesegovernmentmentionedthat-inits14thFive-YearPlan-themechanismpromotingtheuseofenergy-efficientlightingproductsmustbeimproved.SuchannouncementwillfurtherboostthepenetrationofLEDlightinginChina, whichisexpectedtoreach75% in2021.Inthefuture, theChineselightingmarketwillturntofocus onproductsegmentationandspecializationaswellassmartsystemestablishment.
Yon mache pwomèt sa a pa genyen okenn dout atire atansyon ak enterè konpayi ekleraj miltinasyonal yo, ki gen ladan GE Current, yon konpayi Daintree (apwe “GECurrent”).
? TheNorthAmericanbrandGELightingneedsnointroduction.In2015, GE, usingitsownlighting, dijital, andenergymanagementtechnologies, foundedCurrent, PoweredbyGE, whichisaseparatecompanyfromGELighting.In2016, duetothestrategicadjustmentdecisionmadebyGELighting'sexecutives, GELightingwithdrewitslightingbusinessfromAsianmarketsincludingChina.Twoyearslater, GEGroupsolditssubsidiaryCurrenttoAmericanIndustrialPartners, aNewYork-basedprivateequityfirm.Today, CurrenthasagainreturnedtoChina, butwhy Epitou, towincustomers' konfyans ,kijan plani aktyèl yo pral estrateji mache ak kisa li ap atann pou gwo mache Azyatik sa a?
Pou jwenn repons yo, divizyon rechèch elektwonik TrendForce la te fè entèvyou ak Mesye JackyShen, Manadjè Jeneral Komèsyal nan Azi Pasifik GE kounye a, kote Misye Shen te reponn kesyon sa yo yon moun.
Kòmanse pou bay pi bon sèvis nan mache Chinwa yo
Asatypicaleconomywhereproductionandconsumptioncoexist, Chinesemarketsarehighlycomplexanddiverse.Regardingproduction, Chinahasbecometheworld'sfactoryoflightingproducts.AsthedatacompiledbyTrendForceindicate, morethan70% oflightingproductsarenowmadeinChina; thecountry' ssupplychainadvantageisfurtherhighlightedaftertheCOVID-19outbreak.Additionally, thereareavarietyofproductsinChina, wherevariousmanufacturerspromotedifferentiatedproductstodistinguishthemselvesfromothercompetitors.Regardingconsumption, Chineseconsumersarehavinggreaterpurchasingpowerwiththeeconomicriseoftheircountry, hencethedemandforbetterlightingproductsinboththeB2BandB2Cmarkets.
"Retrè 2016 GELlighting nan Lachin, ki yon mache trè pwomèt, pa te defèt. Olye de sa, yo te pran desizyon retrè a pou ajiste estrateji nivo gwoup ki baze sou entegrasyon pwodwi entèn yo," te di Shen.
Menm lè a, lòt jeyan ekleraj miltinasyonal yo te ajiste epi transfòme modèl biznis yo tou akoz presyon ki te soti nan transfòmasyon biznis LED yo.
